O’Neill

Innovation to enhance the surfing experience

The O’Neill brand is built on innovation. Since 1952, we’ve strived to create and develop products that enhance the surfing experience. Jack O’Neill’s passion for progression serves as primary inspiration to keep evolving and designing products to benefit those who live the surf lifestyle.

Word of Jack’s craftsmanship in both shaping boards and designing wetsuits soon spread with surfers from all over the world keen to get their hands on his designs in order to be able to surf better, for longer. Before long Jack’s satisfied customers included windsurfers, divers, water skiers and snow skiers. As the business continued to grow and evolve, Jack got all his six kids involved in the manufacturing and marketing process.

By the 1980s Jack O’Neill’s trailblazing workshop had become a respected and much-loved international surf brand, leading the lifestyle sportswear markets in the U.S, Europe and Japan.

Throughout every step of the O’Neill journey, Jack, his family and his team have stayed true to their mission. To produce the finest, most robust, enduring and stylish surf and sportswear clothing and accessories possible. To work with innovators and enthusiasts. To push the technical boundaries of what sports clothing can do so we can all explore and enjoy the natural world for longer.

The O’Neill ethos is simple. We believe that life is good and we are committed to living and behaving ethically and responsibly in everything we do. Alongside the Ocean Sea Odyssey, our free educational program, he O’Neill supports a wide range of environmental protection projects as part of Our Ocean Mission.

The future health and promotion of adventure sports remain at the heart of the O’Neill brand and we continue to sponsor and support new and upcoming surfers, kiters, snowboarders, and skiers as well as established, high-profile athletes.

We know that this is an ever-changing, always evolving journey and we are committed to making meaningful progress towards protecting our precious planet so it can be enjoyed for many years to come. We work collaboratively and without judgement. Supporting and encouraging others in their efforts to leave the world as beautiful, diverse and healthy as we found it.