About The North Face
Named for the most challenging side of the mountain, The North Face has equipped explorers since 1966 to reach their dreams. Driven by the mantra of Never Stop Exploring™, our expeditions inspire us to test the outer limits of performance and possibility.
In 1966, a young climber named Doug Tompkins used his savings to start a revolution. A humble shop in San Francisco soon became a cultural trading post where the Grateful Dead played live, the Beat Generation shared new ideas and a who’s who of American climbers stopped in after traversing Yosemite.
Developed as a practical solution for bulky gear, the Ruthsack was one of the first internal frame packs ever created. Lightweight and ultra-functional, the pack revolutionized hiking by making it accessible to all. “Backpacking,” as we know it, was born.
Since day one, we’ve done business differently. From repurposing surplus Vietnam-era materials, to advocating for wilderness preservation, our choices are aimed at protecting the places that we love. This commitment drives us forward.
One of our first sponsored expeditions was a 30-day, 300-mile traverse of the Koyukuk and Itkillik Rivers led by adventurer, Ned Gillette. This journey to Alaska opened our eyes to the construction of the Alaskan Oil Pipeline—prompting a published plea in our 1967 catalog from Friends of the Earth to stop the pipeline and protect Alaska’s wildlife.
An effort to keep skiers warm in the harshest conditions led to the introduction of GORE-TEX® products in The North Face outerwear line: the first dry, breathable and truly all-condition gear.
Our gear has crossed hemispheres and cultures, becoming a symbol on trails, sidewalks and the highest places on earth. Wherever it shows up, our iconic Half Dome logo is a reminder to celebrate where you’ve been and get inspired by what lies ahead.
Brand Specs
| Origin: | Colorado, U.S.A, North America |
| Founders: | Douglas Tompkins, Susie Tompkins Buell |
| Founded: | 1966 |
| Core Values: | Innovative Technology, Sustainability |