Kith
Shifting the current landscape of fashion

Kith is a prominent fashion label and lifestyle brand founded by Ronnie Fieg in 2011. Headquartered in New York City, Kith has gained widespread recognition for its unique approach to blending streetwear with high-end fashion. The brand is known for its premium quality and carefully curated collaborations with other influential designers, artists, and brands.

About Kith

Kith offers a diverse range of products, including apparel, footwear, and accessories, often featuring bold designs, intricate details, and a modern aesthetic. The brand has successfully created a community-driven culture, fostering a sense of exclusivity and camaraderie among its followers.

With flagship stores in key locations like New York City and Miami, Kith has expanded its presence both online and offline, becoming a global phenomenon in the fashion industry. The label continues to push boundaries, evolving its style while maintaining a strong connection to its roots in street culture.

Kith was founded by Ronnie Fieg, a prominent figure in the footwear industry, who has over twenty years of hands-on experience. Born and raised in Queens, Fieg has been involved in the footwear industry since becoming a stock boy at New York-based franchise David Z. at age 12. With steadfast perseverance, he methodically rose through the ranks from floor salesman to assistant manager to eventually becoming head buyer. Collaborating with brands that have stood the test of time, Kith aligns itself with brands and ideations from Fieg’s childhood that cohesively formalized the roots of his upbringing. Conceptualizing Kith as an extension of himself, Fieg seeks to shift the current landscape of fashion, while operating under a personal philosophy of giving the consumer more than what they pay for.

Established in 2011, Kith operates on two planes – a multifunctional lifestyle brand for men, women, and kids, as well as a progressive retail establishment. The Kith flagship stores were designed in partnership with Snarkitecture, in order to push the boundaries to deliver customers a completely unique experience. Kith offers an array of premium products, ranging from own in-house label to a curated selection of multi-brand apparel and footwear. In 2015, Kith Treats was conceived from a childhood love for cereal and dreams of one day opening up a cereal bar – now operating in nine locations, Treats has become a staple within Kith. Our brand has also extended to three shop-in-shops at Bergdorf Goodman, Hirshleifers, and at Selfridges. Embarking on our journey overseas we knew it was only right to bring a taste of New York with us; together with Major Food Group, we introduced our first restaurant – Sadelle’s at Kith Paris.

Brand Specs

Origin: New York City, New York, U.S.A
Founders: Ronnie Fieg
Founded: 2011
Core Values: Giving the consumer more than what they pay for

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